Job Brief
We are seeking a skilled Web Content Specialist to design and optimize digital user interfaces and websites. The ideal candidate will develop, test, and enhance layouts, functionality, and navigation menus to ensure an optimal user experience across various devices and browsers. With a focus on usability, aesthetics, and compliance with web standards, the Web Content Specialist will also analyze web metrics to improve search engine rankings and marketability.
Responsibilities
- Design and implement user-friendly digital interfaces for websites and applications.
- Develop and test website layouts, functionality, and navigation menus to ensure compatibility.
- Utilize web frameworks and client-side coding to enhance web interactivity.
- Evaluate web design against accessibility standards and implement necessary improvements.
- Analyze web usage metrics to optimize website performance and search engine rankings.
- Create engaging graphics and manage overall website content and links.
- Conduct user testing and gather feedback to improve usability and user experience.
- Collaborate with cross-functional teams to align web content with marketing strategies.
Requirements
- Bachelor’s degree in Web Design, Digital Media, or a related field.
- Proven experience in web content management and digital design.
- Strong proficiency in HTML, CSS, JavaScript, and relevant web development tools.
- Familiarity with SEO best practices and web analytics tools (e.g., Google Analytics).
- Knowledge of accessibility standards and compliance (e.g., WCAG).
- Experience with graphic design software (e.g., Adobe Creative Suite).
- Excellent communication skills and ability to work collaboratively.
- Strong problem-solving skills and attention to detail.
Similar Job Titles
- Web Designer
- Digital Content Specialist
- User Experience (UX) Designer
- Web Developer
- Content Strategist
- UI/UX Designer
- Website Coordinator
- Digital Marketing Specialist
