Job Brief
The Vice President of Promotions is responsible for planning, directing, and coordinating comprehensive advertising strategies that drive product and service engagement. This leadership role entails managing promotional campaigns, overseeing collateral material production, and crafting innovative initiatives such as contests and giveaways. The ideal candidate will possess extensive experience in marketing strategy, a track record of successful promotional leadership, and a strong understanding of consumer behavior to enhance brand visibility and drive sales.
Responsibilities
- Develop and implement effective promotional strategies to increase brand awareness and market share.
- Lead the creation of engaging collateral materials, including posters, contests, coupons, and giveaways.
- Collaborate with cross-functional teams to align promotional efforts with overall marketing goals.
- Analyze market trends and consumer data to guide promotional direction and optimize campaign effectiveness.
- Manage budgets and allocate resources efficiently to maximize promotional impact.
- Establish metrics for measuring success and report on promotional performance to stakeholders.
- Enhance customer engagement through innovative promotional tactics and tactics.
- Oversee the execution of promotional events and campaigns, ensuring alignment with brand messaging.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- Minimum of 8-10 years of experience in marketing or promotions, with leadership experience.
- Strong knowledge of advertising principles, market research, and consumer behavior.
- Proficient in digital marketing strategies, social media platforms, and analytics tools.
- Exceptional communication, negotiation, and interpersonal skills.
- Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
- Creative mindset with a passion for developing innovative promotional campaigns.
- Ability to analyze data and derive actionable insights to inform promotional strategies.
Similar Job Titles
- Director of Promotions
- Vice President of Marketing
- Marketing Promotions Manager
- Head of Advertising and Promotions
- Promotions Strategist
- Senior Promotions Director
- Marketing Campaign Manager
- Chief Marketing Officer (CMO)
