Job Brief
The Promotions Director is responsible for planning, directing, and coordinating comprehensive advertising policies and promotional programs to enhance product and service visibility. This role requires a dynamic individual with a proven track record in marketing strategy, creative campaign development, and team leadership. Key skills include project management, analytical thinking, and strong communication abilities, with a minimum of 5 years of experience in marketing or promotions management within a relevant industry.
Responsibilities
- Develop and implement innovative promotional strategies and advertising campaigns to drive sales and brand awareness.
- Coordinate the production of marketing collateral, including posters, contests, coupons, and giveaways.
- Analyze market trends and consumer behavior to identify opportunities for promotional initiatives.
- Collaborate with cross-functional teams, including sales, product development, and public relations, to ensure cohesive messaging.
- Monitor and evaluate the effectiveness of promotional programs and adjust strategies as needed to maximize ROI.
- Manage budgets and resources effectively to ensure projects are completed on time and within budget.
- Lead, mentor, and develop a team of marketing professionals, fostering a culture of creativity and results-driven performance.
- Stay updated on industry trends and best practices to keep promotional strategies relevant and effective.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- A minimum of 5 years of experience in promotions, marketing, or advertising roles.
- Proficiency in digital marketing tools and analytics platforms.
- Strong project management skills with the ability to juggle multiple priorities.
- Excellent communication and interpersonal skills, with a knack for persuasive writing.
- Experience in budget management and financial forecasting.
- Creative thinking skills with a focus on innovative promotional techniques.
- Knowledge of SEO best practices and digital marketing trends.
Similar Job Titles
- Marketing Promotions Manager
- Advertising Director
- Brand Promotions Manager
- Promotions Marketing Specialist
- Promotional Campaign Manager
- Marketing Communications Director
- Marketing Strategy Manager
- Promotional Events Coordinator
