Job Brief
We are seeking a detail-oriented Marketing Analyst to join our dynamic marketing team. In this role, you will research local, regional, national, and online market conditions to gather actionable insights that drive marketing strategies. You will analyze competitor performance, sales trends, and pricing strategies to inform marketing campaigns and optimize search engine visibility. The ideal candidate will possess strong analytical skills, experience in data analysis, and proficiency in search marketing tactics.
Responsibilities
- Conduct comprehensive market research to identify trends and opportunities in various markets.
- Analyze competitor strategies, pricing, and marketing methods to develop competitive insights.
- Gather and interpret data on potential sales of products and services to guide marketing initiatives.
- Utilize web analytics tools to assess website performance and user engagement metrics.
- Develop actionable recommendations to enhance search engine ranking and visibility.
- Collaborate with cross-functional teams to plan and execute effective marketing campaigns.
- Present findings and insights to stakeholders in a clear and concise manner.
- Stay updated on industry trends and best practices to continuously improve marketing strategies.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- Proven experience as a Marketing Analyst or similar role, ideally in a fast-paced environment.
- Strong proficiency in data analysis and statistical tools such as Excel, Google Analytics, or SQL.
- Familiarity with search marketing tactics, including SEO and SEM.
- Excellent analytical and problem-solving skills with attention to detail.
- Strong verbal and written communication skills.
- Ability to work collaboratively in a team environment and meet tight deadlines.
- Experience with marketing automation tools is a plus.
Similar Job Titles
- Market Research Analyst
- Data Analyst
- Digital Marketing Analyst
- Business Analyst
- Marketing Data Specialist
- SEO Analyst
- Marketing Insights Analyst
- Marketing Strategist
