Job Brief
As a Vice President of Advertising, you will lead the strategic direction, planning, and execution of advertising initiatives to enhance brand visibility and drive consumer engagement. You will collaborate with cross-functional teams to develop effective advertising policies and programs, ensuring alignment with organizational objectives. The ideal candidate will possess extensive experience in advertising management, exceptional leadership skills, and a profound understanding of market trends.
Responsibilities
- Develop and implement comprehensive advertising strategies to promote products and services effectively.
- Oversee the creation of advertising collateral, including posters, contests, coupons, and giveaways to stimulate consumer interest.
- Manage advertising budgets and allocate resources efficiently to maximize ROI on campaigns.
- Collaborate with creative teams to produce compelling advertising content that resonates with target audiences.
- Analyze market trends and consumer feedback to refine advertising strategies and improve campaign performance.
- Establish metrics for measuring advertising effectiveness and report on results to senior management.
- Build and maintain relationships with external partners, agencies, and vendors to enhance advertising efforts.
- Ensure all advertising materials comply with legal and regulatory standards.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field; Master’s degree preferred.
- Proven experience (8+ years) in advertising management, with a solid track record of successful campaigns.
- Strong leadership skills with the ability to inspire and manage cross-functional teams.
- In-depth knowledge of advertising channels, digital marketing, and consumer behavior.
- Exceptional analytical and strategic thinking skills to drive data-informed decision-making.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders.
- Proficiency in advertising software and analytics tools.
- Strong project management skills with the ability to manage multiple projects simultaneously.
Similar Job Titles
- Director of Advertising
- Advertising Executive
- Chief Marketing Officer (CMO)
- Advertising Manager
- Vice President of Marketing
- Head of Advertising
- Senior Advertising Strategist
- Global Advertising Director
