Job Brief
As a Public Relations Counselor, you will be responsible for promoting and creating a favorable public image for clients, including individuals, groups, and organizations. You will develop strategic communication plans, craft press releases, and utilize various media channels, including social media, to convey key messages effectively. The ideal candidate will have a strong background in public relations, exceptional writing skills, and experience in media relations to enhance brand reputation and visibility.
Responsibilities
- Develop and implement comprehensive public relations strategies to enhance client visibility and reputation.
- Create engaging content for press releases, speeches, and social media posts that align with brand messaging.
- Monitor media coverage and manage client responses to enhance public perception.
- Build and maintain relationships with journalists, bloggers, and influencers to secure media placements.
- Analyze public sentiment and media trends to inform communication strategies.
- Organize and coordinate press events, interviews, and promotional activities.
- Provide counsel on crisis communication to protect client reputation during challenging situations.
- Collaborate with marketing teams to ensure cohesive messaging across all platforms.
Requirements
- Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
- Proven experience in public relations, media relations, or corporate communications.
- Excellent written and verbal communication skills, with a strong attention to detail.
- Proficient in social media platforms and digital communication strategies.
- Strong analytical skills to assess public perception and media impact.
- Ability to work under pressure and manage multiple projects simultaneously.
- Familiarity with PR tools and software for media monitoring and reporting.
- Certifications in public relations (e.g., APR) are a plus.
Similar Job Titles
- Public Relations Specialist
- Public Relations Manager
- Communications Consultant
- Media Relations Coordinator
- Corporate Communications Officer
- Social Media Strategist
- Brand Communications Manager
- Public Affairs Advisor
