Job Brief
As an Advertising Analyst, you will play a crucial role in researching market conditions across local, regional, national, and online landscapes. Your primary responsibilities will include gathering and analyzing data to determine potential sales for products or services and planning effective marketing and advertising campaigns. The ideal candidate will possess strong analytical skills, experience with search marketing tactics, and the ability to interpret web metrics to enhance search engine ranking and visibility. This role typically requires a background in marketing, advertising, or a related field, along with proficiency in data analysis tools.
Responsibilities
- Conduct comprehensive market research to identify trends, opportunities, and threats in advertising.
- Analyze competitors, pricing strategies, sales patterns, and marketing methodologies to inform campaign strategies.
- Employ search marketing tactics to optimize content for improved search engine ranking and visibility.
- Utilize web analytics tools to monitor and report on campaign performance and web metrics.
- Develop actionable recommendations based on data analysis to enhance advertising effectiveness.
- Collaborate with marketing teams to integrate findings into advertising and promotional strategies.
- Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders.
- Stay updated on industry trends, best practices, and new tools for market analysis and advertising.
Requirements
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proven experience as an Advertising Analyst or similar role in marketing analysis.
- Strong proficiency in data analysis software and tools (e.g., Google Analytics, Excel, Tableau).
- In-depth knowledge of search engine optimization (SEO) and search engine marketing (SEM) strategies.
- Exceptional analytical and problem-solving skills with attention to detail.
- Ability to interpret complex data sets and translate findings into actionable strategies.
- Excellent written and verbal communication skills for effective reporting and presentations.
- Familiarity with digital marketing concepts and online advertising platforms.
Similar Job Titles
- Marketing Analyst
- Digital Marketing Analyst
- Market Research Analyst
- Advertising Data Analyst
- Campaign Analyst
- Search Marketing Analyst
- SEO Analyst
- Media Analyst
