Overview

• Founded in 2018 as a staffing and recruiting platform based in Addis Ababa, Ethiopia
• Operates three access points: Sira mobile app, siraet.com website, and 6689 call center
• Targets Ethiopian job seekers in low and semi-skilled occupations requiring entry-level to 1-3 years’ experience
• Enables employers to post jobs via mobile app, website, or call center across multiple industries
• Maintains a lean team of 4 employees to manage operations

Specializations

• Call Center & Customer Service staffing solutions
• Hospitality & Tourism industry recruitment
• Retail sector employment matching
• General Labor & Warehousing workforce placement

Services & Approach

• Multi-platform job posting for employers (app, website, 6689 call center)
• Candidate matching system for entry-level and semi-skilled positions
• Mobile-first registration for job seekers via Sira app
• Call center-based recruitment support through 6689 hotline