Overview

• Founded in 2019 as a solo-operated HR consultancy headquartered at 265 شارع محمد الزرقطوني, Casablanca-Settat, Morocco
• Specializes in African and Middle Eastern markets with field-tested expertise in multinational corporate environments
• Led by former executives with direct entrepreneurial experience across multiple industries
• Implements cross-cultural HR strategies specifically designed for African and Middle Eastern business contexts
• Maintains an international network of experts for rapid crisis response in HR operations

Specializations

• Africa-Middle East international expansion projects for SMEs and HR departments
• Executive recruitment using 2.0 digital methods and direct sourcing approaches
• Multicultural employer branding strategies for sustained talent attraction
• Transition management solutions for organizational change processes

Services & Approach

• HR process optimization including skills forecasting (GPEC) and social climate surveys
• Mass recruitment campaigns and leadership assessment centers for competency mapping
• Part-time management solutions and interim executive placements
• HR information systems (SIRH) implementation and skills development programs