Overview

• Founded in 2022 with 9 employees, PatchWorK operates from Rue Abou Zaid Eddaboussi, Casablanca-Settat, Morocco
• Targets recruitment modernization for African talents, businesses, managers, and HR professionals through its ‘Patchwork-Lab’ initiative
• Critiques traditional recruitment practices unchanged since 1973, including lengthy processes, subjective interviews, and biased decision-making
• Explicitly focuses on middle management roles as indicated in its keywords
• Aims to replace outdated practices like CV/cover letter reliance and ‘poker menteur’ habits with data-driven solutions

Specializations

• Modernizing recruitment processes specifically for African markets
• Reducing biases in hiring decisions through structured methodologies
• Middle management talent acquisition and placement
• Collaborative recruitment model involving stakeholders (talents, companies, HR)

Services & Approach

• Nouvelle Génération recruitment process design for African organizations
• Bias-mitigation frameworks for interviews and candidate evaluations
• Patchwork-Lab co-creation platform for recruitment innovation
• Streamlined hiring solutions targeting reduced process timelines