Overview

• Founded in 2009 and headquartered in Istanbul, Turkey, Oyuna Geri Dönüyoruz focuses on reintegrating women who paused careers due to COVID-19 or other barriers into the workforce
• Targets women disproportionately impacted by pandemic-era job losses, citing 1.075 million Turkish women experiencing employment loss by November 2020
• Addresses Turkey’s gender employment gap evidenced by June 2020 TÜİK data showing 26.3% female employment rate versus 58.9% for males
• Utilizes McKinsey’s ‘Women in Workplace 2020’ research to inform strategies for combating revised broad-defined female unemployment rates reaching 43% during COVID-19
• Aims to leverage women’s creative workforce potential through economic and social reintegration initiatives

Specializations

• Career reintegration programs for women impacted by pandemic workforce disruptions
• Startup support and entrepreneurship development for female professionals
• Digital marketing and social media management training tailored for returning workers
• Corporate Social Responsibility (CSR) initiatives focused on gender equity in Turkish labor markets

Services & Approach

• Career transition support for women re-entering workforce after employment gaps
• Professional networking platforms connecting female talent with opportunities (implied by ‘profesyonel network’ keyword)
• Digital skills development programs in social media management and digital marketing
• CSR consulting for companies implementing gender-inclusive hiring practices