OPEN Group
Specializations
About Agency
Overview
- Founded in 1998, OPEN Group has 25 years of experience in staffing and trade marketing solutions, headquartered at 10 улица Бутырский вал, Moscow, Russia
- Manages over 18,000 field personnel while maintaining a corporate staff of 79 employees across 5 regional offices in Russia
- Partners with FMCG and retail industry leaders, including collaborations with software developers for market-specific workforce technologies
- Specializes in integrating technology-driven solutions for sales management and field force operations
- Dynamically expands outsourcing services, particularly in retail merchandising and personnel management systems
Specializations
- Fast-Moving Consumer Goods (FMCG) workforce solutions
- Retail sector staffing and merchandising operations
- Field force marketing personnel deployment
- Technology-integrated sales management systems
Services & Approach
- Outsourced merchandising teams for retail execution and in-store promotions
- Custom personnel management technologies for workforce optimization
- BTL (Below-the-Line) marketing staffing solutions
- End-to-end field force recruitment and management for FMCG clients