Overview

• Launched on February 9, 2011 through a joint initiative by Israel’s 9th President Simon Peres and Cisco CEO John Chambers
• Coalition of 40 companies led by Cisco focused on increasing Arab representation in Israeli High Tech
• Hired approximately 1,000 Arab engineers since inception, doubling industry representation from 1% to 2%
• Operates cultural gap programs including Kav-Mashve workshops, Appleseeds Academy ambassadors, and Tsofen mentorship projects
• Provides coalition companies with diversity workshops and complimentary recruiting services for Arab engineering candidates

Specializations

• Information Technology (IT) recruitment targeting Israeli Arab engineers
• High Tech Industry staffing with cultural competency integration
• Engineering talent placement through partner coalition of 40 tech companies
• Bridging Arab-Jewish cultural gaps in technical workforce development

Services & Approach

• Technical interview preparation workshops operated by Kav-Mashve
• Student outreach programs through Appleseeds Academy’s ambassador network
• Job search mentorship program pairing candidates with Tsofen-experienced engineers
• Diversity training and no-cost recruitment services for coalition member companies