Overview

• Founded in 2022 by Sheela Abdi, an SPHR-certified HR veteran with 20+ years of experience in entertainment, lifestyle, and tech industries
• Operates with a team of 2 HR professionals serving small to mid-sized businesses globally
• Headquartered in Los Angeles, California, with a focus on hyper-personalized HR solutions for startups and SMEs
• Specializes in challenging traditional HR approaches with innovative strategies for compliance, onboarding, and People Operations
• Works with diverse industries including entertainment, tech, and lifestyle sectors based on founder’s expertise

Specializations

• State and federal compliance management for SMEs in high-regulation industries
• Executive coaching and leadership training informed by 20+ years of cross-industry HR experience
• Diversity and inclusion programs tailored for global small to mid-sized businesses
• Workforce planning and organizational development for startups in tech and entertainment sectors

Services & Approach

• End-to-end People Operations support including onboarding and employee retention strategies
• Custom recruiting solutions for small to mid-sized businesses in lifestyle and tech industries
• Payroll and benefit administration with compliance-focused frameworks
• Change management and employee relations programs for scaling SMEs