Overview

• Founded in 2022 in New York, New York, with a team of 3 employees
• Company name derives from a phonetic spelling meaning ‘sincere, genuine, and honest,’ reflecting core values
• Donates 5% of profits to charitable organizations selected by employees as part of its mission
• Focuses on connecting founders, owners, and CEOs with recruiters during early-stage business development
• Emphasizes creating long-term partnerships through aligned values between companies and recruiters

Specializations

• Early-stage business recruitment strategy formulation
• Direct engagement with C-suite executives (founders/owners/CEOs) for talent needs assessment
• Cultural and operational alignment matching between organizations and recruiters
• Philanthropic integration through employee-selected charity partnerships

Services & Approach

• Targeted recruiter-client matching for startups and scaling businesses
• Leadership-level consultation to identify growth-specific staffing requirements
• Customized recruitment pipelines emphasizing long-term retention and cultural fit