Overview

• Rebranding as VerAxis in 2024 while maintaining GIUP’s core staffing innovation focus
• Founded in 2014 with headquarters at 145 St John Street, London EC1V 4PY, operating with 1 employee
• Generated £3,712,000 annual revenue through talent assessment solutions combining gaming environments and machine learning
• Selected as 2014 Seedcamp London runner-up among 2,000+ global startups and IBM Softlayer Catalyst program participant
• 87% of millennial users achieved management roles within 5 years using their assessment platform

Specializations

• AI-driven talent analytics developed by machine learning PhDs
• Millennial-focused gameplay design leveraging Electronic Arts/Microsoft Games experience
• Enterprise-scale candidate evaluation through immersive gaming environments
• Sports club recruitment systems using passive behavioral data collection

Services & Approach

• In-person team assessment scaling with objective performance metrics
• Contextual talent evaluations via proprietary immersive game platform
• Multi-generational workforce analytics for corporate/government clients
• Talent management solutions validated by enterprise user feedback loops