CSO. Trade Marketing
Specializations
About Agency
Overview
- Founded in 2009 and headquartered in San Isidro, Lima, Peru (15073), with 11 employees
- Operates in 3 Latin American countries: Ecuador, Peru, and Bolivia through regional contacts (latam@cso.pe, ecuador@cso.pe, bolivia@cso.pe)
- Specializes in retail channel operations including #autoventa, #homecenter, #cash&carry, and #discounters across 8+ verticals
- 14+ years of experience in commercial strategy and sales operations for FMCG brands
- Unique service philosophy encapsulated in the slogan: ‘Era para ayer… y lo teníamos ayer’ (Needed for yesterday… and we had it yesterday)
Specializations
- Workforce management including payroll administration (#Payroll) and assessment center implementation
- Real-time monitoring systems for sales teams using marketing intelligence and machine learning
- Promotional logistics management for BTL activations including #Volanteos, #Afichajes, and #Degustación
- Commercial restructuring services with route-to-market optimization for retail networks
Services & Approach
- Brand ambassador programs (#PromotoríadeVenta) with nationwide coverage in operating countries
- Legal-labor consulting (#Consultoría#Legal#Laboral) including background checks and domiciliary visits
- Mobile application development for sales force efficiency and real-time merchandising monitoring
- Tactical retail execution services: #Mercaderismo, #FotoDeÉxito, and #ActivacionesdeMarca