Overview

• Founded in 2012 as part of Boo Productions Ltd, initially collaborating with London Olympic Venues
• Delivered a 300% increase in visitor donations at The National Gallery in 2019, earning an Institute of Promotional Marketing award
• Headquartered at 23 Lombard Road, London, with 17 employees as of 2024
• Client portfolio includes Royal Botanic Gardens Kew, Wembley Stadium, and The Macallan Distillery
• Developed proprietary methods combining theatrical storytelling and sales techniques for visitor engagement

Specializations

• Visitor Attractions & Cultural Institutions
• Museums & Galleries (e.g., The National Gallery)
• Zoos & Wildlife Conservation organizations
• Theme Parks & Entertainment venues

Services & Approach

• Deployment of trained actors for boosting visitor donations and membership sales
• Staff training programs in storytelling techniques and sales optimization
• Partnership-based commercial strategy development for secondary spend optimization
• ROI-focused campaign execution with proven results for cultural institutions