Overview

• Founded in 2023 in Casablanca, Grand Casablanca, Morocco (20000) as a staffing and recruiting company
• Prioritizes transparency, human capital, and ‘BON SENS’ (common sense) in recruitment processes
• Explicitly avoids ‘fausses annonces’ (false job ads) and ‘rencontres sans MA3IFA’ (meetings without MA3IFA – a specific local recruitment concern)
• Focuses on retaining talent through clear recruitment processes and ethical practices
• Aims to collaboratively build ‘un avenir meilleur pour le recrutement de demain’ (a better future for tomorrow’s recruitment)

Specializations

• Transparent recruitment process design and implementation
• Ethical job advertisement creation without misleading claims
• Candidate engagement strategies addressing local Moroccan recruitment challenges (specifically MA3IFA avoidance)
• Talent retention programs for staffing and recruiting environments

Services & Approach

• Clear recruitment process structuring for client organizations
• Honest job advertisement development and placement services
• MA3IFA-free candidate interview coordination
• Collaborative recruitment strategy development for future-focused staffing solutions