Job Brief
The Promotions Manager is responsible for planning, directing, and coordinating innovative advertising policies and programs aimed at increasing customer engagement and driving sales. This role requires a strategic thinker with a strong background in marketing, brand management, and promotional campaigns. The ideal candidate will possess excellent communication skills, a keen understanding of market trends, and the ability to produce engaging collateral materials such as posters, contests, coupons, and giveaways.
Responsibilities
- Develop and implement promotional strategies that align with overall marketing goals.
- Create and manage promotional materials, including posters, contests, coupons, and giveaways.
- Analyze market trends and consumer behavior to identify new opportunities for promotions.
- Collaborate with cross-functional teams to ensure cohesive promotional initiatives.
- Monitor and report on the effectiveness of promotional campaigns and adjust strategies as needed.
- Manage budgets for promotional activities and ensure cost-effectiveness.
- Coordinate with external vendors and partners for promotional materials and events.
- Maintain up-to-date knowledge of industry trends and best practices in promotions and marketing.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, promotions, or brand management, with a minimum of 3 years in a similar role.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Proficient in digital marketing tools and techniques, including social media and email marketing.
- Excellent written and verbal communication skills.
- Ability to analyze data and market trends to inform promotional strategies.
- Strong creative skills to design engaging promotional content.
- Familiarity with graphic design software and tools is a plus.
Similar Job Titles
- Marketing Promotions Manager
- Brand Promotions Manager
- Advertising Promotions Specialist
- Promotional Marketing Coordinator
- Product Promotions Manager
- Marketing Campaign Manager
- Promotional Strategy Manager
- Consumer Promotions Manager
