Job Brief
The Marketing Forecaster plays a crucial role in analyzing market trends and conditions across local, regional, national, and online markets. This position involves gathering critical data to assess potential sales of products or services and planning effective marketing or advertising campaigns. The ideal candidate will possess strong analytical skills, experience in market research, and a keen understanding of search marketing tactics to enhance visibility in target markets.
Responsibilities
- Conduct comprehensive market research to identify trends, opportunities, and competitive landscapes.
- Analyze sales data and consumer behavior to forecast future market conditions.
- Gather and assess information on competitors, pricing strategies, and distribution methods.
- Develop and implement marketing strategies and campaigns based on data insights.
- Utilize search marketing techniques to improve search engine ranking and visibility.
- Analyze web metrics and provide recommendations for optimizing digital marketing efforts.
- Prepare detailed reports and presentations to communicate findings and strategies to stakeholders.
- Collaborate with marketing teams to align forecasts with overall business objectives.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in market forecasting, analysis, and strategic planning.
- Strong analytical skills with proficiency in statistical analysis tools and software.
- Familiarity with SEO best practices and search marketing tactics.
- Excellent communication and presentation skills.
- Ability to work collaboratively in a team-oriented environment.
- Knowledge of digital marketing metrics and tools for performance analysis.
- Detail-oriented with strong organizational and time management skills.
Similar Job Titles
- Market Analyst
- Sales Forecaster
- Marketing Analyst
- Business Intelligence Analyst
- Demand Planner
- Marketing Research Analyst
- Market Research Specialist
- Data Analyst
