Job Brief
We are seeking a skilled Marketing Consultant to develop and implement effective marketing strategies that drive business growth. The ideal candidate will have a strong background in market research, competitive analysis, and campaign planning. You will leverage your expertise in search marketing tactics and web analytics to enhance brand visibility and optimize search engine rankings. This role requires a proactive individual with excellent analytical and communication skills, capable of working both independently and collaboratively within a team.
Responsibilities
- Conduct comprehensive market research to assess local, regional, national, and online market conditions.
- Gather and analyze data on competitors, pricing, sales, and marketing strategies to identify growth opportunities.
- Develop and implement targeted marketing and advertising campaigns to increase brand awareness and sales.
- Utilize search marketing techniques to improve website visibility and drive traffic through effective SEO strategies.
- Analyze web metrics and performance data to provide actionable insights and recommendations for campaign optimization.
- Collaborate with cross-functional teams to align marketing strategies with business objectives.
- Prepare detailed reports and presentations on marketing performance and market trends.
- Stay updated on the latest marketing technologies and industry trends to ensure competitive advantage.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
- Proven experience as a Marketing Consultant or similar role, with a strong portfolio of successful campaigns.
- In-depth knowledge of market research methodologies and competitive analysis.
- Strong understanding of SEO, PPC, and other digital marketing tactics.
- Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and marketing software.
- Excellent communication and presentation skills, with the ability to convey complex data clearly.
- Strong analytical and problem-solving skills, with attention to detail.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Similar Job Titles
- Marketing Strategist
- Digital Marketing Consultant
- Market Research Analyst
- Brand Consultant
- Advertising Consultant
- Marketing Analyst
- SEO Consultant
- Growth Marketing Specialist
