Job Brief
We are seeking a detail-oriented Market Research Specialist to join our dynamic team. The ideal candidate will have experience in conducting thorough analyses of local, regional, and national markets, as well as online platforms. You will gather and interpret data to assess potential sales of products or services and plan impactful marketing or advertising campaigns. This role requires a strong grasp of competitive analysis, pricing strategies, and distribution methods, along with expertise in employing search marketing tactics and analyzing web metrics to enhance visibility and search engine rankings.
Responsibilities
- Conduct comprehensive market research to identify trends, opportunities, and threats in local, regional, and online markets.
- Analyze competitors’ strategies, pricing structures, and marketing methods to inform business decisions.
- Gather and interpret data on consumer preferences and behaviors to support product development and marketing initiatives.
- Develop recommendations based on market analysis to optimize marketing campaigns and improve search engine visibility.
- Utilize various research methodologies including surveys, focus groups, and online analytics tools to gather actionable insights.
- Prepare detailed reports and presentations summarizing research findings and suggesting strategic actions.
- Collaborate with marketing, sales, and product development teams to align market research with business objectives.
Requirements
- Bachelor’s degree in Marketing, Business, Statistics, or a related field.
- Proven experience in market research, data analysis, and competitive intelligence.
- Strong analytical skills with proficiency in research tools and methodologies.
- Familiarity with digital marketing strategies and search engine optimization (SEO) practices.
- Excellent communication skills, both verbal and written, for effective reporting and presentation of findings.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficient in Microsoft Excel, Google Analytics, and other data analysis software.
Similar Job Titles
- Market Analyst
- Consumer Insights Specialist
- Marketing Research Analyst
- Business Intelligence Analyst
- Data Analyst
- Competitive Intelligence Analyst
- Research Analyst
- Marketing Strategist
