Job Brief
The Internet Marketing Manager is responsible for planning, directing, and coordinating comprehensive marketing policies and programs to enhance brand visibility and drive customer engagement. This role requires an experienced marketing professional with a strong understanding of digital marketing strategies, market research analysis, and competitive pricing techniques. The ideal candidate will possess exceptional analytical skills, creativity, and a results-oriented mindset to maximize profitability and customer satisfaction.
Responsibilities
- Develop and implement effective online marketing strategies to increase brand awareness and drive web traffic.
- Conduct thorough market research to identify trends, customer needs, and competitive positioning.
- Analyze and optimize marketing campaigns based on performance metrics and ROI.
- Oversee the development of digital content, including social media, email marketing, and website updates.
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
- Monitor and report on industry trends and competitor activities to identify opportunities for growth.
- Manage the marketing budget and allocate resources effectively to maximize impact.
- Train and mentor marketing team members to foster professional growth and enhance team performance.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience in digital marketing management, preferably in a B2B or B2C environment.
- Strong proficiency in SEO, SEM, email marketing, and social media strategies.
- Experience with analytics tools (e.g., Google Analytics, SEMrush) to track and report on performance metrics.
- Excellent communication, leadership, and project management skills.
- Ability to analyze data and market trends to make informed decisions.
- Familiarity with content management systems (CMS) and marketing automation tools.
- Strong understanding of customer segmentation and targeting strategies.
Similar Job Titles
- Digital Marketing Manager
- Online Marketing Manager
- SEO Manager
- Content Marketing Manager
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- Marketing Director
- Growth Marketing Manager
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