Job Brief
As a Classified Advertising Manager, you will plan, direct, and coordinate advertising policies and programs to drive engagement and sales. You will be responsible for producing compelling collateral materials such as posters, contests, coupons, and giveaways that enhance product visibility and attract potential customers. This role requires a blend of creativity, analytical skills, and a strong background in advertising strategy, making it crucial for candidates to have relevant experience in the advertising industry and a proven track record in managing successful campaigns.
Responsibilities
- Develop and implement advertising strategies to increase product awareness and sales.
- Coordinate the production of promotional materials, including posters, coupons, and giveaways.
- Analyze market trends and consumer behavior to optimize advertising efforts.
- Manage budgets and allocate resources effectively for advertising campaigns.
- Collaborate with cross-functional teams, including marketing, sales, and creative departments.
- Monitor and report on campaign performance metrics to evaluate effectiveness.
- Maintain relationships with external vendors and media partners to enhance advertising reach.
- Ensure all advertising initiatives comply with industry regulations and standards.
Requirements
- Bachelor’s degree in Marketing, Advertising, or a related field.
- Proven experience in advertising management or a similar role.
- Strong understanding of digital marketing and traditional advertising channels.
- Excellent project management and organizational skills.
- Proficiency in advertising software and tools, such as Adobe Creative Suite.
- Exceptional communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Familiarity with SEO best practices and online advertising trends.
Similar Job Titles
- Advertising Coordinator
- Marketing Communications Manager
- Promotional Campaign Manager
- Media Planner
- Advertising Director
- Brand Marketing Manager
- Creative Advertising Specialist
- Digital Advertising Manager
