Job Brief
The Advertising Manager is responsible for planning, directing, and coordinating advertising policies and programs that generate interest in products or services. This role requires a strategic thinker with a strong background in marketing and advertising, as well as the ability to create compelling collateral materials such as posters, contests, coupons, and giveaways. The ideal candidate will have a proven track record in campaign management, excellent communication skills, and a deep understanding of market trends to drive brand visibility and engagement.
Responsibilities
- Develop and implement innovative advertising strategies to boost product and service awareness.
- Coordinate with creative teams to produce engaging collateral materials that align with brand messaging.
- Analyze market trends and consumer behavior to optimize advertising campaigns.
- Manage advertising budgets and allocate resources effectively to maximize ROI.
- Collaborate with cross-functional teams including sales, marketing, and product development to ensure advertising goals align with business objectives.
- Monitor campaign performance and adjust strategies based on analytics and feedback.
- Oversee the execution of promotional events, contests, and giveaways to enhance brand presence.
- Stay updated on industry developments and emerging advertising technologies to remain competitive.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
- Minimum of 3-5 years of experience in advertising or marketing management.
- Proficiency in digital marketing tools and platforms, including SEO, PPC, and social media advertising.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills, with a knack for persuasive messaging.
- Experience managing budgets and optimizing advertising spend.
- Familiarity with graphic design software and content management systems is a plus.
- Certifications in digital marketing or advertising (e.g., Google Ads, HubSpot) are advantageous.
Similar Job Titles
- Marketing Manager
- Brand Manager
- Advertising Director
- Media Manager
- Promotions Manager
- Digital Advertising Specialist
- Campaign Manager
- Product Marketing Manager
