Job Brief
As an Advertising Executive, you will be responsible for planning, directing, and coordinating advertising policies and programs to generate interest in products or services. Your primary focus will be on producing engaging collateral materials—such as posters, contests, coupons, and giveaways—that enhance brand awareness and drive sales. The ideal candidate will have a strong background in advertising strategies, excellent communication skills, and a proven ability to execute creative campaigns effectively.
Responsibilities
- Develop and implement advertising strategies that align with organizational goals and target audience.
- Create compelling collateral materials, including posters, coupons, and promotional items to boost product visibility.
- Coordinate advertising campaigns across multiple platforms, ensuring consistency and effectiveness.
- Analyze market trends and consumer behavior to inform advertising strategies and maximize ROI.
- Collaborate with cross-functional teams, including marketing, sales, and design, to execute campaigns.
- Manage budgets and timelines for advertising projects, ensuring adherence to deadlines and financial guidelines.
- Monitor and report on campaign performance, making data-driven recommendations for improvements.
- Stay updated on industry trends and competitor activities to identify opportunities for innovation.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Proven experience in advertising, marketing, or a similar role, with a strong portfolio of previous work.
- Exceptional written and verbal communication skills, with the ability to present ideas clearly.
- Proficiency in advertising software and tools, including graphic design and analytics platforms.
- Strong analytical skills, with the ability to interpret data and market research effectively.
- Creative mindset with a passion for developing innovative advertising campaigns.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- Familiarity with digital marketing strategies and social media platforms is a plus.
Similar Job Titles
- Marketing Coordinator
- Advertising Manager
- Brand Strategist
- Promotions Specialist
- Media Planner
- Digital Advertising Executive
- Creative Marketing Specialist
- Campaign Manager
