Job Brief
As an Advertising Account Executive, you will be responsible for selling and soliciting advertising space, time, or media across various platforms, including print publications, digital media, signage, television, and radio. The ideal candidate will possess strong communication, negotiation, and organizational skills, with a proven track record in advertising sales or account management. You will collaborate closely with clients to understand their advertising needs and develop effective marketing strategies to maximize their brand visibility and return on investment.
Responsibilities
- Develop and maintain strong client relationships to understand their advertising needs and objectives.
- Identify and pursue new business opportunities to expand the client base and drive revenue growth.
- Prepare and deliver persuasive sales presentations to prospective clients, showcasing advertising solutions.
- Negotiate advertising contracts and pricing structures to ensure mutually beneficial agreements.
- Monitor campaign performance and provide clients with regular updates and insights for optimization.
- Collaborate with creative teams to develop compelling advertising content and solutions.
- Stay updated on industry trends and competitor offerings to effectively position advertising services.
- Achieve monthly and quarterly sales targets while maintaining a high level of client satisfaction.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in advertising sales, account management, or a similar role.
- Strong negotiation, communication, and interpersonal skills.
- Ability to manage multiple accounts and prioritize tasks effectively.
- Proficiency in CRM software and Microsoft Office Suite.
- Ability to analyze market trends and customer needs to develop strategies.
- Knowledge of digital advertising platforms and analytics tools is a plus.
- Valid driver’s license and willingness to travel as needed for client meetings.
Similar Job Titles
- Advertising Sales Executive
- Account Manager
- Media Sales Representative
- Marketing Account Executive
- Sales Account Executive
- Advertising Consultant
- Digital Account Executive
- Media Account Coordinator
