This email is designed to initiate contact with potential candidates for a Head of Marketing position. It’s used in the recruiting process to attract high-quality marketing professionals who may not be actively job hunting but possess the skills and experience you’re looking for.
Template Email
Email subject line: Exciting Opportunity: Head of Marketing Role at [Company Name]
Dear [CANDIDATE NAME],
I hope this message finds you well. My name is [NAME OF RECRUITER], and I am with [NAME OF COMPANY]. I recently came across your profile on [SITE/SOURCE] and was impressed by your experience and accomplishments in marketing.
We are currently looking to fill a Head of Marketing position, and I believe your background aligns closely with what we are seeking. This role is pivotal in driving our marketing strategy and leading our talented marketing team.
Even if you aren’t actively searching for new opportunities right now, I would love to discuss this role with you. Would you be available for a brief call this week? I’m free on [DAY & TIME], but I’m happy to accommodate your schedule if those times don’t work.
Looking forward to your response!
Sincerely,
[SENDER NAME]
[SENDER JOB TITLE]
[SENDER CONTACT INFORMATION]
Why does it matter?
Marketing professionals are in high demand, and reaching out directly can significantly enhance your chances of attracting top talent. A well-crafted email can not only spark interest but also build a strong pipeline of candidates for future openings. Engaging candidates proactively helps create a positive impression of your company and can lead to successful hires that drive your marketing efforts forward.
When to send?
This email should be sent shortly after you’ve identified the need for a new marketing professional. Ideally, initiate contact as soon as the job description has been finalized and you have a clear understanding of the skills and experience required for the Head of Marketing role.
What to include?
- Your name and title
- The title of the open position (Head of Marketing)
- The company name (e.g., [NAME OF COMPANY])
- The source where you found the candidate’s profile (e.g., LinkedIn, job board)
- Proposed days and times for a call
Best Practices
- Personalize the email with specific details about the candidate’s background to show genuine interest.
- Keep your tone professional yet conversational to make the candidate feel at ease.
- Be clear about the role and its significance within your company to pique their interest.
- Follow up politely if you don’t receive a response within a few days.
Common Mistakes to Avoid
- Using a generic email template without personal touches, which can come off as impersonal.
- Failing to proofread for typos and grammatical errors, which can undermine your professionalism.
- Not providing a clear call to action, making it difficult for candidates to know how to respond.
- Overloading the email with too much information; keep it concise and focused on the key points.
