This email serves as a formal announcement of the launch of your Employee Referral Program. It is intended for distribution to all employees, encouraging them to leverage their networks to help the organization find suitable candidates for open positions. This communication is typically utilized after the internal planning of the program is complete and it is ready to be made public to the team.
Template Email
Email subject line: Join Us in Building Our Team: Employee Referral Program Launch!
Hi Team,
I’m excited to share that we are launching our Employee Referral Program! As we continue to grow, we want to tap into the incredible networks you all have. If you know someone who would be a great fit for our team, we encourage you to refer them!
The referral program will be running from now until [Insert End Date]. For every successful referral that leads to a hire who passes their probation period, you will receive [Insert Reward] as a token of our appreciation.
Here’s a list of current job openings:
- [Job Title 1]
- [Job Title 2]
- [Job Title 3]
To make a referral, please include the following information:
- The full name of the person you are referring
- Their contact information (email and phone number)
- How you know them and why you believe they would be a good fit
- A brief overview of their key skills and abilities
Thank you for helping us find talented individuals who can contribute to our success. We look forward to your referrals!
If you have any questions about the program or the referral process, please feel free to reach out.
Best regards,
[Your Name]
[Your Job Title]
[Company Name]
Why does it matter?
Employee referral programs are a powerful recruitment tool that can lead to higher quality hires, reduced time to fill positions, and improved retention rates. When you tap into your employees’ networks, you not only find candidates who may already align with your company culture but also enhance employee engagement by involving them in the hiring process. Referrals often lead to hires who are more productive and stay longer with the company, making this an invaluable strategy for growth.
When to send?
This email should be sent immediately after finalizing the details of your Employee Referral Program and before you officially launch it. Timing is key, so choose a moment when your team is engaged and likely to be responsive, such as at the start of the week or right after a team meeting.
What to include?
- A brief introduction to the Employee Referral Program
- The specific time frame during which the program will be active
- Details on rewards or incentives for successful referrals
- A list of current job openings
- Clear guidelines on what information to include for each referral
Best Practices
- Clearly communicate the benefits of participating in the referral program to motivate employees.
- Make it easy to refer candidates by providing a simple submission process.
- Regularly update your team on the status of their referrals and any successes resulting from the program.
- Promote the program through multiple channels (email, meetings, company intranet) to enhance visibility.
Common Mistakes to Avoid
- Failing to provide clear and concise instructions on how to refer candidates.
- Not following up with employees after they refer someone, which can diminish enthusiasm.
- Neglecting to communicate the timeline for the referral program and any deadlines.
- Setting rewards that are not enticing enough to motivate employees to participate.
