Job Brief
As a Search Marketing Strategist, you will be responsible for developing and executing data-driven search marketing strategies to enhance online visibility and drive qualified traffic. This role requires a deep understanding of search engine optimization (SEO) techniques, keyword research, and competitor analysis, along with expertise in leveraging analytics tools to assess performance. The ideal candidate will possess strong analytical skills, creativity, and a passion for digital marketing to effectively engage target audiences and optimize marketing campaigns.
Responsibilities
- Conduct comprehensive market research to identify trends and opportunities in local, regional, and national search landscapes.
- Analyze competitors’ marketing strategies, pricing, and distribution methods to inform campaign development.
- Utilize SEO best practices to enhance website content, structure, and overall search engine ranking.
- Implement search marketing tactics, including pay-per-click (PPC) advertising and social media marketing to increase visibility.
- Monitor and analyze web metrics using tools such as Google Analytics to assess campaign effectiveness.
- Develop and present actionable recommendations based on data insights to improve SEO and marketing performance.
- Collaborate with cross-functional teams to align search marketing strategies with overall business objectives.
- Stay updated on industry trends and algorithm changes to ensure strategies remain effective and compliant.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in search marketing, including hands-on SEO and PPC management.
- Strong proficiency in web analytics tools (e.g., Google Analytics, SEMrush, Moz).
- In-depth knowledge of search engine algorithms, ranking factors, and best practices.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Familiarity with content management systems (CMS) and HTML/CSS basics.
- Strong communication skills to effectively present findings and collaborate with teams.
- Certifications in Google Ads, Google Analytics, or related areas are a plus.
Similar Job Titles
- Digital Marketing Specialist
- SEO Specialist
- PPC Specialist
- Search Engine Optimization Manager
- SEM Analyst
- Search Engine Marketing Manager
- Online Marketing Strategist
- Content Marketing Strategist
