This email template is designed for HR professionals who want to reach out to talented candidates referred by trusted sources. It is particularly useful when you are looking to fill a role and have received a recommendation from a colleague, friend, or business partner. By leveraging your network, you can engage passive candidates effectively and expand your talent pool.
Template Email
Email subject line: Exciting Career Opportunity at [Company Name]
Dear [Insert Name],
I hope this message finds you well! My name is [Insert Your Name], and I am with [Insert Company Name]. Recently, my colleague [Insert Colleague Name] shared your details with me, highlighting your impressive background in real estate and suggesting that you might be a great fit for our current opportunities.
At [Insert Company Name], we pride ourselves on fostering a collaborative and innovative work environment, where our agents can thrive. We offer excellent benefits such as [Insert Benefits] and provide ongoing training to help our team excel.
I would love to connect with you to discuss the potential opportunities we have available and see how we might align. Would you be open to a coffee chat or a lunch meeting? Please let me know your availability, and we can set something up!
I look forward to hearing from you soon.
Sincerely,
[Insert Your Name]
[Insert Your Phone]
[Insert Your Email]
[Insert Your Position at the Company]
Why does it matter?
Engaging with referred candidates is crucial for several reasons. It not only helps you tap into a pool of pre-vetted talent but also reduces overall recruitment costs. Candidates who come through referrals often have a better understanding of your company culture and values, making them more likely to be a good fit. Additionally, reaching out personally shows the candidate that you value their background, potentially increasing their interest in the role.
When to send?
This email should be sent when your agency is actively looking to fill a real estate position, and you have received a referral from a trusted source. The timing is key; initiate contact as soon as possible after receiving the referral to maintain momentum and demonstrate your interest in the candidate.
What to include?
- The candidate’s name to personalize the email.
- The name of the person who referred them and a brief mention of why they believe the candidate would be a good fit.
- A statement expressing your belief that the candidate aligns well with the role.
- A question at the end to encourage a response and facilitate further conversation.
- A brief overview of the role and company highlights to spark interest.
Best Practices
- Personalize the email to create a connection; use the candidate’s name and mention their background.
- Be concise but informative; provide enough details about the role to pique their interest without overwhelming them.
- Follow up if you do not hear back within a week to keep the communication line open.
- Maintain a friendly and approachable tone to encourage a positive response.
Common Mistakes to Avoid
- Using a generic or impersonal greeting, which may turn off the candidate.
- Failing to mention the referral source, which is crucial for establishing trust.
- Overloading the email with too much information, making it hard for the candidate to grasp the opportunity quickly.
- Neglecting to include a clear call to action, such as asking for a meeting or response, which can lead to a lack of engagement.
