This email template is designed for HR professionals who wish to reach out to candidates previously rejected for a role, informing them of a new job opportunity that may better suit their skills. This approach not only enhances your candidate pool but also demonstrates your company’s commitment to fostering relationships with potential employees.
Template Email
Email subject line: New Job Opportunity at [Company Name] Just for You!
Dear [Candidate First Name],
I hope you are doing well!
I am reaching out to share some exciting news. A new position has opened up at [Company Name], and based on your skills and experience in [insert relevant skills], I believe this role could be an excellent fit for you.
While your application for the [Previous Position Name] on [Date] was not successful, we were impressed with your background and wanted to keep your profile on file. The new position is [New Position Name], which involves [briefly describe key responsibilities or features of the new role]. We think your experience in [specific skills or experiences] aligns well with what we are looking for.
If you are interested, please reply to this email with an updated copy of your resume. We are scheduling interviews on the following dates: [Insert dates]. We would love the chance to reconnect and discuss this opportunity with you.
If you have any questions or would like more information, please feel free to reach out to me directly.
I look forward to hearing from you soon!
Best regards,
[Your Name]
[Your Job Title]
[Company Name]
[Your Contact Information]
Why does it matter?
Reaching out to previously rejected candidates when new roles arise is crucial for several reasons. First, it expands your candidate pool without the need for extensive new advertising efforts. Engaging with familiar candidates can save time and resources during the recruitment process. Furthermore, candidates who have previously shown interest in your company may still be keen on exploring new opportunities, thus enhancing their overall experience with your brand.
When to send?
This email should be sent as soon as a new position becomes available that aligns with the skills or experiences of a candidate who was previously rejected. Prompt communication is essential to keep potential candidates engaged and interested.
What to include?
- The title of the position the candidate previously applied for.
- A clear description of the new position, highlighting its differences and advantages.
- A summary of the candidate’s relevant skills that make them suitable for the new role.
- Proposed dates for interviews to encourage timely responses.
Best Practices
- Personalize the email with the candidate’s name and relevant details to make it more engaging.
- Be transparent about why the new role may be a better fit than the previous position.
- Encourage candidates to ask questions by offering your contact information or a follow-up call.
- Use a friendly yet professional tone to foster a positive impression of your company.
Common Mistakes to Avoid
- Failing to personalize the email, which can make it feel generic and less engaging.
- Not providing enough information about the new role, leaving the candidate unclear about the opportunity.
- Overlooking to include a call to action, such as inviting the candidate to reply with an updated resume.
- Not following up on responses or inquiries, which can diminish the candidate’s interest in your company.
